Performance Marketer & Media Buyer for E-commerce Brands That Need Profitable Scale
I help e-commerce brands and digital businesses turn paid traffic into consistent, measurable revenue using
I don’t just “run ads.”
Most clients come to me when:
Their ad accounts are spending but not converting
Performance has plateaued or dropped
ROAS is unstable and CAC keeps rising
They need an experienced media buyer, not someone learning on their budget
My role is to diagnose what’s broken, fix it properly, and scale what works—without killing profitability.
Who I Work With
I work best with e-commerce brands and digital businesses (especially APAC-based) that:
Are already running paid ads but lack consistent performance
Want to scale without destroying ROAS
Value profitability and sustainability over vanity metrics
Need a media buyer who can own the account end-to-end
If you’re looking for experimentation with no structure, I’m not the right fit.
If you want clarity, control, and scalable systems, we’ll work well together.
What I Do (Core Focus)
Performance Marketing & Media Buying
Facebook
TikTok Ads & TikTok Shop sales optimization
Full-funnel campaign setup, scaling, and optimization
Budget allocation based on performance, not guesswork
Account Audits & Fixes
Diagnose why ads aren’t converting
Fix campaign structure, targeting, creative, and tracking
Relaunch with a clear scaling and testing roadmap
Creative & Conversion Optimization
Direct-response ad copy that drives action
Creative testing frameworks that actually scale
Performance analysis to improve ROAS and reduce CAC
Results & Experience
Scaled ad spend from ?100,000 to ?50,000,000+ while maintaining profitability
Improved ROAS 2x–5x across multiple e-commerce brands
Delivered long-term growth, not short-term spikes
Background in agency environments managing multiple high-spend accounts
I focus on systems, decision-making, and execution that hold up as spend increases.
You Should Hire Me If:
Your
You need someone who can audit, fix, and scale — not just “manage”
You care about profitability, not impressions or clicks
You want an experienced e-commerce media buyer, not trial-and-error
Availability & Engagement Type
I currently work full-time as an Activation Manager at a digital marketing agency, and I selectively take on:
Project-based engagements
Short-term consulting
Ad account audits & optimization projects
Ideal for brands that want expert execution without hiring full-time.
Experience: 2 - 5 years
Lower-funnel performance marketing focused on revenue, ROAS, and profitability. I specialize in building, optimizing, and scaling paid ad campaigns that convert traffic into measurable sales, not just clicks or impressions. Used primarily for e-commerce growth, account recovery, and sustainable scaling.
Experience: 2 - 5 years
End-to-end TikTok Ads management with a strong focus on GMV Max campaigns and TikTok Shop performance. I specialize in scaling product sales through GMV Max, combining smart campaign structure, creative-led testing, and performance-driven optimization to increase GMV and profitability.
Experience: 1 - 2 years
Experience: 2 - 5 years
Conversion-focused Facebook and Instagram Ads for e-commerce brands. Experienced in account structuring, audience strategy, creative testing, and performance optimization to improve ROAS and CAC. Best used for scaling winning campaigns and fixing underperforming ad accounts.
Experience: 2 - 5 years
Hands-on media buying across Facebook Ads, Instagram Ads, and TikTok Ads with a focus on efficient spend allocation, scaling control, and performance stability. Experienced in managing budgets from testing phases to high-spend scaling environments without sacrificing ROAS.
Experience: 2 - 5 years
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