CRM & Lifecycle Marketing Specialist | iGaming & E-commerce | Retention, Email S

End-to-end CRM ownership for multi-brand iGaming portfolios across European markets. Owned end-to-end CRM campaign execution for two iGaming brands, covering campaign ideation, content planning, scheduling, QA, and post-launch review. Designed and executed email and CRM campaigns focused on player engagement, retention, and reactivation, aligned with commercial and promotional calendars. Built and automated player journeys, promotions, and claimable bonus flows, collaborating with technical teams to ensure accurate configuration and seamless delivery. Led multi-market localization across FR, DE, IT, ES, and EN markets by coordinating with translators while maintaining brand consistency and regulatory alignment. Partnered with design teams to brief, review, and deploy CRM creatives (email banners, thumbnails, in-platform assets) across all customer touchpoints. Conducted CRM QA and post-campaign performance reviews, identifying optimization opportunities to improve engagement, accuracy, and operational efficiency. Acted as a bridge between marketing, tech, and operations, ensuring CRM initiatives supported both revenue goals and compliance standards.

Managed and grew social media accounts across multiple platforms, increasing follower count by 40% and engagement by 25% within six months. Created and executed content calendars, ensuring daily posts aligned with brand voice, resulting in a 30% boost in positive audience interactions. Monitored and analyzed social media performance, using data to optimize strategies and improve content reach by 20%. Coordinated ad campaigns on Instagram, achieving a 50% improvement in ROI and driving a 15% increase in website traffic.

Performed Amazon PPC Campaign Management, developed and optimized Amazon PPC campaigns, using data-driven strategies that improved click-through and conversion rates, significantly boosting sales performance. Managed Product Listings and Inventory for Amazon, created and maintained accurate product listings on Amazon, overseeing inventory tracking and fulfillment to ensure seamless order processing and availability. Produced Sales-Driving Video Content, created engaging ASIN video reviews and audits to capture sales leads, which contributed to a 30% increase in lead conversion rates of prospect clients for the organization. Conducted Keyword Research and Data Analysis, performed comprehensive keyword research to support new product launches and ongoing campaigns for existing clients, generating analytics reports to track PPC performance and identify growth opportunities. Collaborated on Amazon-Specific Marketing Initiatives, worked closely with cross-functional teams in the organization to implement Amazon marketing strategies, managing promotions and aligning branding across all Amazon sales channels.

Efficient Task Management: Proficient in scheduling, organizing calendars, and managing deadlines to ensure smooth operations. Data Organization: Skilled in maintaining and updating spreadsheets, creating reports, and handling data with accuracy using tools like Google Sheets and Excel. Workflow Optimization: Experienced in streamlining processes, setting up automation, and managing projects using tools like Asana and Slack. Document Management: Adept at organizing files, maintaining records, and ensuring timely preparation of important documents.

Engaging Content Creation: Skilled in crafting short-form and long-form video content tailored to social media platforms, including Instagram Reels, TikTok, and YouTube. Editing Proficiency: Experienced in using tools like Davinci Resolve Studio, CapCut, and Canva to produce polished, high-quality videos with seamless transitions and effects. Platform-Specific Optimization: Adept at formatting videos to meet platform requirements, including aspect ratios, subtitles, and captions for better engagement. Storytelling & Branding: Capable of creating visually appealing videos that align with brand messaging and captivate the target audience.

Client Issue Resolution: Skilled in handling customer inquiries and service requests through phone, email, and chat, ensuring prompt and effective solutions. Order & Billing Management: Experienced in managing orders, refunds, billing discrepancies, and account issues, maintaining high customer satisfaction rates. Strong Communication: Built and maintained positive client relationships by providing personalized support and empathetic assistance. Process Coordination: Collaborated with internal teams to address service issues, ensure seamless operations, and meet customer needs efficiently. Multi-Channel Support: Proficient in managing customer service across various industries, including e-commerce, telecommunications, and food delivery.

High Volume Calls: Handled 400-500 outbound calls daily to engage and qualify prospective clients efficiently. Lead Qualification: Assessed client needs to ensure alignment with health insurance plans and other services before scheduling appointments. CRM Management: Maintained accurate records of client interactions, call outcomes, and appointment details in CRM systems. Performance-Oriented: Consistently met or exceeded daily and weekly KPIs, including call volume, conversion rates, and appointment targets. Collaborative Scheduling: Coordinated seamless transitions by transferring interested prospects to licensed agents for consultations.