B2B LinkedIn Ads Specialist

Hi, Michael, the owner of CB Direct here. I’m looking for a long-term remote contractor in the Philippines who can help us run and improve our LinkedIn advertising and organic LinkedIn strategy. I'll add that I am an entrepreneur and look forward to meeting someone that is upbeat and excited to help get company positioned as a dominant force in our industry on the platform.

This is not a general social media posting role. I need someone who understands B2B LinkedIn marketing, paid LinkedIn campaigns, audience research, lead generation, ad copy testing, reporting, and practical campaign recommendations.

CB Direct is a US based company in the telematics hardware services industry. We have over 140 service technicians. CB Direct has been in business since 2015 and supports companies with nationwide telematics hardware installation, field service, coordination, documentation, and follow-through. We recently launched a managed program called FleetAssure, which helps large fleets manage telematics hardware after the hardware decision is made.

The goal of this role is to help us use LinkedIn to build awareness, improve visibility, test messaging, and generate qualified discovery calls.

What You Will Help With:

Set up and manage LinkedIn ad campaigns

Research B2B audiences and targeting options

Build and test ad copy variations

Help identify useful LinkedIn targeting filters, job titles, industries, and company types

Review competitor LinkedIn ads and content

Track campaign performance and prepare simple reports

Recommend practical changes based on results

Help support organic LinkedIn posting ideas

Use AI tools to work faster without producing generic AI-written marketing

Help us improve campaigns over time instead of just posting content

What I’m Looking For:

Experience with LinkedIn Ads or B2B paid social campaigns

Good understanding of B2B lead generation

Ability to research audiences and competitors

Comfortable using LinkedIn Campaign Manager

Organized and detail-oriented

Strong written English

Able to think clearly and explain recommendations simply

Comfortable using AI tools responsibly

Willing to learn our business and improve over time

Able to work independently and communicate clearly

This Role Is Not For You If:

You only want to schedule generic social media posts

You mainly do Canva graphics but do not understand campaign strategy

You do not have experience or interest in B2B marketing

You rely on generic AI content without thinking

You are not comfortable reviewing campaign data

You need every task explained repeatedly

Why This Role Matters:

We are building a serious LinkedIn marketing system for CB Direct and FleetAssure. The right person will help us test messaging, reach the right decision-makers, improve campaign performance, and generate qualified discovery calls.

This is a long-term role for someone who wants to become very strong at B2B LinkedIn advertising and work closely with a business owner who is serious about marketing, testing, and growth.

Pay:

$12 to $16 per hour depending on experience. Strong performers can earn raises and bonuses after proven performance.

To Apply:

Please answer these questions in your application:

1. What experience do you have with LinkedIn Ads or B2B paid social campaigns?

2. Have you ever helped generate leads or booked calls from LinkedIn campaigns? If yes, explain what you did.

3. What LinkedIn targeting would you test for a company selling to fleet operations, logistics, transportation, construction, field service, or enterprise operations leaders?

4. How would you d ---------- whether a LinkedIn ad campaign is working?

5. What AI tools do you use, and how do you use them without making the content sound generic?

6. Please share one example of a B2B LinkedIn ad or campaign you think is good, and explain why.

I care more about clear thinking, honesty, and practical experience than perfect answers.