Creative Strategist + Copywriter for Fast-Growing DTC Ecommerce Brand (Meta Ads)

[Some overlap with US Pacific time required]
Pay: $1,000–$3,000 USD/month (based on experience)


About Us
We're a US-based ecommerce company built around a premium pet supplement brand — that's our core, and it's where most of this role will live. We also run a human supplement brand alongside it. We sell on Meta (Facebook/Instagram) ads, Shopify, and Amazon. We're small, fast-moving, and we treat creative as the #1 lever for growth.

We're doing six figures a month and scaling fast. Creative is how we get there, which is exactly why this role matters.

We're looking for one person who can be both the creative strategist AND the copywriter — someone who can find the winning angle and write the ad that makes it convert. This is a rare combo, and if that's you, we want to build a long-term home for you here.

What You'll Actually Do
You'll own our paid creative engine end to end:

Research winning angles using the Facebook Ads Library and competitor analysis — finding the intersection of problem + persona that opens new pockets of the market. Breakdown ICPs and meet the customer where they are at in their journey, understanding top, middle, and bottom of the funnel.
Write high-converting direct-response copy: hooks, headlines, static ad copy, primary text, video scripts, VSLs, landing pages, and email/SMS.
Produce weekly creative briefs (target: 5–10 per week) that are ready to hand off to designers and video editors.
Brief our video editors on AI storytelling videos — you'll write the script and the shot-by-shot direction they turn into AI-generated video ads. This is a big part of the role.
Map creative to stages of awareness and creative types (founder-led, us-vs-them, social proof, problem-solution, offer-based).
Analyze Meta ad performance and d ---------- what to scale, what to iterate, and what to kill.
Squeeze winners — spin new hooks, headlines, formats, and spokespeople out of ads that are already working.


Must-Haves (Please don't apply without these)
-Direct experience with a 7-figure ecommerce brand — you've worked with (in-house, agency, or freelance) at least one DTC brand doing $1M+ in annual revenue. Not general copywriting, not agency SEO blog work. Real product brands selling at scale.
-Proven track record producing copywriting for Meta (Facebook/Instagram) ads — hooks, headlines, primary text, and scripts that actually ran and drove sales. You understand angles, awareness stages, invoking emotion and what makes someone stop scrolling and buy.
-Excellent written English — this brand sells in USA, so you must understand English to be persuasive, natural, native-feeling. Your copy should read like content, not like an ad.
-A portfolio / examples of your own work. We need to see Meta ad copy, scripts, briefs, or creatives you personally produced for ecommerce brands. Results (ROAS, CTR, spend scaled) are a huge plus.
-Self-directed and reliable — you can take a loose direction and run with it, hit deadlines, and communicate clearly.
-Comfortable with: Facebook Ads Library, Google Docs/Sheets, and AI tools (Claude) as part of your workflow.

Nice-to-Haves
-Experience in the pet, supplement, or health/wellness niches.
-Experience writing video scripts and briefing editors (bonus if you've worked with AI-generated video tools like Sora, Runway, Kling, Higgsfield, or similar).
-Basic design sense (Canva/Figma) — enough to sketch a static layout.
-Familiarity with short-form video trends and storytelling structure.


What We Offer
-Long-term, stable role with a team that values creative.
-Room to grow into a lead creative role as our brands scale.
-Performance bonuses tied to results.
-A founder who is accessible in slack daily and will actually give you the context, brand voice, and tools to win — not just throw tasks over the wall.

How to Apply (read carefully — this is our filter)
We get a lot of applications, so we only review the ones that follow these steps exactly:

Start your message with the word "HOOK" — this tells us you actually read the posting. Applications without it are deleted unread.

Send 2–3 examples of your best ecommerce ad copy or creative work that YOU personally wrote or strategized. Include the brand, what the goal was, and any results you can share. (Portfolio link, PDF, or Google Doc all fine.)

Answer these 3 short questions:

Which ecommerce brands have you worked with? Name at least one 7-figure ($1M+) brand and tell us exactly what you did for them.
Walk us through one ad angle you came up with — the problem + persona — and why it worked.
What's one supplement, wellness, or DTC brand whose Meta ads you admire, and why?

Write us a sample ad. Imagine a pet supplement that supports dogs' itching. Write one scroll-stopping hook + a 3-line primary text for a Meta ad selling it. This is required — it's how we see the way you actually think and write.

Strong candidates will be invited to a short paid test project before we finalize the hire.

We can't wait to see your work. ????