CRM & Marketing Automation Specialist (Ivorey / GHL)

Purpose of the Role
This role exists to build, configure, and optimize our Ivorey (GoHighLevel-based) system so it becomes the central hub for client communication, marketing visibility, KPIs, and internal task management.

Your work will directly impact client retention, marketing performance, team accountability, and the owner’s ability to make fast, data-driven decisions.

Key Responsibilities
- Set up and maintain Ivorey pipelines for:
- New client acquisition
- Existing client re-engagement
- Internal operations and tasks
- Build and optimise workflows for:
- Booking confirmations and reminders
- Two-way SMS communication
- Missed appointment and follow-up sequences
- Post-appointment nurture and rebooking prompts
- Integrate Acuity Scheduling with Ivorey using Zapier:
- Sync bookings, reschedules, cancellations, and no-shows
- Ensure all client communication is handled through Ivorey
- Design and maintain KPI dashboards inside Ivorey:
- Revenue tracking
- Client retention and rebooking rates
- Marketing pipeline conversion
- Staff performance metrics
- Create and manage custom business KPIs aligned with salon goals
- Set up task management inside Ivorey to replace Asana:
- Task pipelines
- Task templates
- Staff assignments and deadlines
- Troubleshoot workflow issues and continuously improve system efficiency

Essential Skills and Qualifications
- Proven experience working with GoHighLevel or Ivorey
- Strong understanding of CRM pipelines and automation workflows
- Experience integrating third-party tools via Zapier
- Confident working with booking systems such as Acuity Scheduling
- Strong analytical skills and ability to translate data into actionable insights
- Excellent written communication and attention to detail
- Ability to work independently and document processes clearly

Preferred Skills (Optional)
- Experience in the beauty, wellness, or service-based industry
- Familiarity with Stripe payment data and revenue tracking
- Experience building KPI dashboards for business owners
- Understanding of client lifecycle marketing and retention strategies
- Graphic design/canva experience

Performance Metrics
- Success in this role will be measured by:
- Fully functioning pipelines with clear visibility of leads, bookings, and conversions
- Automated workflows reducing manual admin and follow-ups
- Accurate, easy-to-read KPI dashboards for revenue, retention, and staff performance
- Successful transition of task management from Asana into Ivorey
- Reduction in missed appointments and improvement in rebooking rates

Team Structure
- Reports directly to the Business Owner
- Works closely with our admin assistant/social media manager

Company Values and Culture
- Tempest & Bloom values clarity, accountability, and high standards.
- We care deeply about client experience, smart systems, and building a business that supports both growth and quality of life. We value initiative, problem-solving, and people who can think strategically while executing with precision.

Compensation Range
- Hourly rate between AU$5 to AU$15 to be negotiated based on experience and demonstrated expertise with Ivorey/GHL.

Application Process
To apply, please answer this form: ----------

Shortlisted candidates will be contacted for a brief discussion to ensure alignment before moving forward.