Digital Marketing Manager

We're looking for a seasoned freelance Digital Marketing Manager to own digital marketing strategy and execution for a B2B company serving the Utilities and Oil & Gas sectors across the U.S., UK, Asia, and Australia.

This is a full-scope engagement. You'll run integrated campaigns, manage social media and paid social, handle SEO/SEM, optimize the website, operate marketing automation and email programs, manage Google Business Profiles across four regions, and deliver performance reporting to stakeholders. We need someone who can hold all of this without close oversight.

What we need help with:


• Integrated B2B campaign strategy and execution — demand gen, lead nurturing, vertical targeting
• Social media content strategy, calendar management, and paid social campaigns
• SEM strategy, SEO audits, keyword research, and Google Business Profile management (US, UK, Asia, Australia)
• Website performance monitoring via Google Analytics; content and UX optimization support
• Marketing automation, email campaigns, landing pages, and lead capture management
• UTM tracking, campaign tagging, dashboard development, and stakeholder reporting
• CRM partnership for lead flow, attribution, and data integrity

Must have:

• Proven B2B digital marketing experience — strategy through execution
• Strong SEO/SEM and Google Analytics skills
• Marketing automation and email campaign management experience
• Analytical — makes data-driven decisions and builds clear reports
• Self-directed; can manage wide scope independently

Strong plus:

• Industrial, Utilities, or Oil & Gas sector experience
• Multi-region campaign and Google Business Profile management experience

Share relevant B2B campaign work, SEO/SEM examples, and any analytics dashboards or reporting you've built — we'd love to see how you work.