Freelance Paid Ads Specialist / Media Buyer (Meta, Google & TikTok Ads)

Location: Remote (Company based in Leicester, UK)
Role Type: Freelance / Contract (System Setup & Monthly Strategic Optimisation)
Duration: Initial Trial / Probation Period with a view to Long-Term Partnership
Compensation: Competitive Base + Performance-Driven ROI Bonus (See Details Below)

About the Role
We are an established company based in Leicester, UK, looking for a high-level Freelance Paid Ads Specialist / Media Buyer to architect and build our paid acquisition infrastructure.

This is a system setup and strategic monthly optimisation role, not a traditional, rigid in-house daily account management position. We need an expert who can build a high-performing ad engine, structure campaigns for aggressive testing, and provide monthly strategic optimisation.

Our internal team is highly capable and heavily focused on video production; TikTok is our main source of content. Your job is to deploy these assets across major ad networks for maximum ROI.

Scope of Work
Your responsibilities will be strictly focused on structural setup, advanced tracking, and high-level monthly ad optimisation:

Ad Channel Infrastructure: Architect and build clean, scalable campaign structures across Meta and Google Ads (including Google Shopping, Google Search, and YouTube Ads).

TikTok Integration (Major Plus): Leverage our heavy pipeline of TikTok-native content to set up, test, and optimise high-performing TikTok Ad campaigns.

Testing Structure: Set up ad accounts and campaign frameworks specifically engineered to rapidly test various products and video creatives.

Tracking & Attribution: Ensure pixel, conversion API, and UTM tracking are flawlessly configured for accurate ROI reporting across all platforms.

Monthly and Daily Optimisation: Analyse performance data, eliminate budget waste, scale winning creative angles, and consult on strategic pivots.

Note on Asset Production: You are responsible for account setup, campaign architecture, media buying, and tracking. You are not responsible for producing media assets. Our internal creative team will provide all high-quality videos, graphics, and copy to your exact specifications.

Compensation, Probation & Performance Guarantees
We are looking for a performance-driven professional who is confident in their ad strategies and willing to stand behind their execution.

Trial & Probation Period: The engagement will begin with a structured initial trial and probation period to assess collaboration, setup speed, and early performance metrics. (Pricing for the trial and probation period will be discussed during the interview stage and tailored to the final agreed scope).

SLA & ROI Guarantee: Long-term engagement will be tied to a strict Service Level Agreement (SLA) and a results-based ROI guarantee.

Risk/Reward Structure: We believe in rewarding excellence. If agreed-upon performance targets are met, compensation is highly lucrative. If targets are missed, compensation will be restricted to a set base amount strictly covering the baseline system setup costs.

The Market Rate: We expect a market-rate retainer or project fee structure commensurate with top-tier freelance media buying talent, scaled appropriately alongside the performance bonus.

Requirements
Proven case studies demonstrating cross-channel ad setup and management (Meta and Google Ads ecosystem).

Strong experience or deep familiarity with TikTok Ads (highly preferred, as TikTok is our primary content engine).

Masterful understanding of media buying, testing frameworks, and structuring campaigns built for rapid product/video testing.

Complete confidence in building campaigns optimised strictly for high ROI.

Total willingness to work under a performance-based SLA contract following a successful trial.

How to Apply
Please reply with the following details:

Your Experience: A brief summary of your freelance experience handling Meta and Google Ads media buying. Please highlight your experience with TikTok Ads and working with video-heavy content.

The ROI Framework: Your initial thoughts or preferred frameworks for structuring a performance-based ROI guarantee for paid ads.

Compensation Expectations: Your desired monthly Salary/rate for this optimisation and strategy scope (outside of the initial trial period).