GEO Specialist

ABOUT THE ROLE

We help contractor businesses — water damage, mold remediation, fire restoration, roofing, HVAC, and similar trades across the US and Canada — become the answer AI tools give when someone asks for help.

This is a new field called GEO (Generative Engine Optimization). It's different from traditional SEO. Instead of ranking on Google, you're making sure our brands get recommended and cited by ChatGPT, Claude, Gemini, and Perplexity when a prospect asks those tools a question.

We are looking for someone who has ALREADY done this for a real business. This is not an entry-level or training role.

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WHAT YOU'LL DO

- Own AI visibility for our contractor clients across ChatGPT, Claude, Gemini, and Perplexity
- Build the content, citation, and structured data setup that gets a local service business recommended by AI for local searches
- Get our clients' brands cited as sources inside AI answers, and verify it with a clear, repeatable method (not just a screenshot)
- Test real prospect questions on AI tools, find where we're missing, and fix it
- Track results: AI mentions, branded searches, AI-driven traffic, leads, and revenue
- Send a monthly report showing the numbers

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WHAT THIS JOB IS NOT

- Not paid ads
- Not regular Google SEO on its own
- Not a role where we teach you the basics from scratch

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REQUIREMENTS — YOU SHOULD BE ABLE TO:

1. Name real businesses you got recommended or cited inside an AI engine, and the exact questions/prompts that triggered it
2. Show a real before-and-after case on a screen-share call and explain the strategy behind it
3. Explain your repeatable method for checking whether a brand actually shows up in AI answers
4. Understand local service-area businesses and local trust signals, or show you can learn a new industry quickly

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PLEASE DO NOT APPLY IF:
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- You've studied GEO but never actually applied it to a real business
- Your only proof is a certificate, a course, or a screenshot you can't explain
- You've only done traditional SEO and have never worked on AI answer engines specifically
- You need to be taught the fundamentals
- You cannot walk through a real case study live on a call

If this is you, no hard feelings — this just isn't the right fit yet.

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PAY & BENEFITS

- Base salary: $2,000 - $4,000 USD/month, based on your experience and the case studies you bring
- Performance bonus on top of base, tied to measurable results on the accounts you manage (structure discussed and confirmed during the interview)
- Long-term position — we're hiring for the long run, not a short trial
- Direct communication with the founder — no middle management, fast decisions
- Fully remote — work from anywhere with stable internet