Health Content Creator & SEO Writer

About Us

The Lucy Rose Clinic is one of Australia's leading telehealth functional medicine clinics. Every day, women across Australia come to us looking for answers to thyroid, hormone, menopause, gut health and metabolic issues after years of being told everything is "normal."

We're building one of Australia's most advanced health content engines and we're looking for an exceptional Content Creator to help lead it. You'll use AI, research, SEO and our practitioner knowledge base to create educational content that builds trust, ranks on Google and helps thousands of women discover our clinic.

About The Role

We're looking for someone who genuinely loves:

Health
Research
SEO
AI
Writing
Psychology
Creating content that educates and converts

Using Claude AI and our internal practitioner knowledge base, you'll create approximately 7 high-quality SEO blogs each week, then repurpose those blogs into multiple marketing assets used across our business.

Every blog becomes the foundation for our marketing.

Your Responsibilities
Research high-value health topics using Google Trends, keyword research and SEO tools
Identify content opportunities based on search demand, seasonal trends and paid advertising insights
Create approximately 7 SEO-optimised health blogs per week
Use Claude AI to assist with research and first drafts
Edit, fact-check and refine AI-generated content to ensure it is accurate, engaging and aligned with our brand voice
Repurpose every blog into:

Facebook Ads
Google Ads

Email campaigns
Practitioner video scripts
Reels
Instagram & Facebook posts
Landing page content
Lead magnets
Optimise all content for SEO
Maintain our content calendar
Work closely with our Paid Media Manager to create new content based on campaign performance
Collaborate with our designer to produce engaging creative assets
Continuously improve content based on analytics and campaign performance
What We're Looking For

You genuinely enjoy writing about health and helping people understand complex health topics.

You love learning.
You're curious.
You enjoy using AI to create better content faster.
You understand that every article should educate first and sell second.

Essential Skills
Excellent written English
Strong SEO writing experience
Excellent research skills
Experience writing blogs for health, wellness, nutrition, fitness or beauty brands
Experience using AI writing tools such as Claude or ChatGPT
Ability to simplify complex information into engaging content
Highly organised and able to manage multiple deadlines
Strong attention to detail
Highly Desirable
Functional medicine or naturopathic content experience
Understanding of women's health
Google Search Console
Ahrefs, SEMrush or similar SEO tools
GoHighLevel experience
Direct-response copywriting experience
Basic understanding of Meta advertising
Success in This Role

Every week you'll help us produce:

Approximately 7 SEO blogs
Multiple Facebook ad variations
Google ad copy

Email campaigns
Practitioner scripts
Reels
Landing page content
Educational resources

Our goal is to build Australia's leading health content library while reducing our long-term reliance on paid advertising.

To Apply

Your CV
Portfolio of your writing (health content preferred)
Two examples of SEO blogs you've written
One example of a landing page or email campaign
A short 2–3 minute introduction video
Your expected hourly rate
Confirmation you are available to work full-time during Australian business hours
Confirmation you have reliable high-speed internet and a quiet home office

Application Question

Using approximately 250–300 words, write the introduction to a blog titled:

"Why Am I Gaining Weight Even Though I Eat Healthy and Exercise?"

Your writing should:

Be written for women aged 40–60
Feel warm, trustworthy and evidence-based
Encourage the reader to continue reading
Be optimised for SEO
Avoid sounding overly promotional