Healthcare Marketing & Business Development Coordinator (Remote – 20 Hours/Week)

Penn Home Health Care is a growing Home Care Agency and Medicare-certified Home Health Agency based in Pennsylvania, USA.

We are seeking a creative, organized, and results-driven Healthcare Marketing & Business Development Coordinator to help grow our company and modernize our brand.

This is not a customer service position.

We are looking for someone who enjoys building brands, generating leads, improving websites, creating marketing campaigns, and helping healthcare organizations grow.

You will work directly with the Administrator of Penn Home Health Care and play an important role in helping us expand our services throughout Pennsylvania.

Healthcare Compliance

Because Penn Home Health Care is a healthcare organization, all marketing and business development activities must be conducted professionally, ethically, and in compliance with applicable laws and regulations.

The successful candidate will receive training and will be expected to comply with company policies, HIPAA requirements, Medicare regulations, Community HealthChoices (CHC) requirements, applicable managed care organization (MCO) policies, and Pennsylvania Department of Health regulations as they relate to their job responsibilities.

Responsibilities
Modernize and improve the Penn Home Health Care brand
Recommend and coordinate website improvements
Manage and improve our social media presence
Develop marketing campaigns to increase referrals and community awareness
Create professional brochures, flyers, referral packets, and marketing materials
Assist with email marketing campaigns and newsletters
Help maintain our Google Business Profile and online presence
Research referral opportunities and community partnerships
Develop marketing strategies for physicians, hospitals, rehabilitation facilities, senior communities, and Community HealthChoices (CHC) referral sources
Track marketing activities and referral sources using spreadsheets or CRM software
Coordinate multiple-touch follow-up campaigns with referral sources
Monitor website traffic and marketing performance
Suggest new marketing ideas and growth opportunities
Assist with recruiting campaigns when needed
Maintain HIPAA confidentiality and follow company policies
Support ethical and compliant healthcare marketing activities

Requirements
Excellent written and spoken English
Strong marketing and communication skills
Excellent organizational skills
Creative thinking and problem-solving abilities
Experience with Canva or similar graphic design software
Experience managing business social media accounts
Experience creating professional marketing materials
Basic knowledge of website content management (WordPress or similar preferred)
Ability to learn new software quickly
Reliable high-speed internet
Quiet home office
Comfortable working independently
Strong attention to detail
Ability to manage multiple projects simultaneously

Preferred Qualifications

Previous experience in healthcare marketing, medical marketing, digital marketing, business development, or branding is preferred but not required.

Experience supporting a U.S. healthcare organization is a plus.

Knowledge of SEO, Google Business Profile optimization, email marketing, CRM software, and website management is highly desirable.

We will provide training regarding our services, Medicare Home Health, Community HealthChoices (CHC), company operations, and healthcare compliance.

What We Offer
Starting pay of $5.00 USD per hour, with opportunities for performance-based increases
20 scheduled hours per week
Available to work 20 scheduled hours per week, Monday through Friday, during Penn Home Health Care's business hours (9:00 AM–4:00 PM Eastern Time). Schedule to be determined based on business needs.
Opportunity for additional hours as the company grows
Performance-based salary increases
Direct training from company leadership
Long-term career opportunities
Opportunity to become an integral part of a growing healthcare organization

We are looking for someone who wants to build a long-term career with Penn Home Health Care. As we continue to grow, there will be opportunities for increased responsibility, leadership, and professional advancement.

This position is expected to grow into a Healthcare Marketing Manager role as our company expands.

Application Instructions

To show that you have carefully read this job posting, please begin your application with the words:

"Penn Marketing"

In your application, please answer the following questions:

1. Why are you interested in working with Penn Home Health Care?
2. Describe your experience with digital marketing, branding, websites, or business development.
3. What marketing software and design tools have you used professionally?
4. Please provide links to websites, social media pages, graphic designs, brochures, or marketing projects you have personally created.
5. If you were hired, what are three things you would improve about Penn Home Health Care's website or online presence during your first 90 days?