How To Have A Purpose Driven Social Media Brand As A Person

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How To Have A Purpose Driven Social Media Brand As A Person

The advent and popularity of social media has opened many opportunities to people around the world. It’s like giving each one of us access to a TV network of our own and broadcast whatever we want. Unfortunately, it has its downside. For one, social media is a neutral tool that can be used to both build or destroy. The last thing all of us would want to happen is to have a social media full of people talking about themselves. This is where the need of having a clear purpose and meaningful message from social media users comes in.

Last Saturday, June 20, 2014, I was invited to give a presentation about “Becoming a Purpose-Driven Social Brand as a Person” by Saddleback Church South Manila. This was held at the Seda Hotel in Nuvali, Sta. Rosa, Laguna. During this event, I shared to the participants the 4 P’s they need to understand and 7 Questions that they need to answer. You can watch the recording of my presentation below.

These 4 P’s are very important because these will define your social brand from its conception until implementation. The 7 questions will guide you along the the way as you journey into building your social brand as a social media personality. How does this applies to online freelancing? Simple. You are your number 1 ambassador. Thus, it’s important that your message and what you can offer to people and clients around you are clear.

BELOW ARE THE 4 P’ & THE 7 Q’s MENTIONED IN THE PRESENTATION.

4ps7qsThe 4 P’s to keep in mind are:

1) The PERSON
2) The PURPOSE
3) The PROCESS
4) The PASSION

The 7 Questions to be answer:

1) What are my “Core Values” as a person?
2) What are my “Standards” as a person?
3) What is your purpose? Why do you want to build your social brand?
4) Who are these people who are ready to support you with their time, talents and treasure? People who will nourish you and push you forward?
5) What “Qualities” and “Achievements” does the mentor or advisor you are looking for must have?
6) What social media brand marketing and management strategies do you know?
7) Are you passionate enough to build a purpose-driven social brand as a person?

If you wish to get a copy of the presentation slides: CLICK HERE

How about you? Do you already have an existing social brand? How is it going? Were you able to find clients through proper branding and have a clearly defined purpose? Share your thoughts in the comment section below. Don’t forget to LIKE and SHARE this post. Until next time, God bless!

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IGNhdGVnb3J5OjwvbGk+PC91bD4=