Junior Strategist / Copywriter: VSL & UGC AI

Write and strategise VSL and UGC briefings with AI-driven footage that fuel ad spend. You own the angle, the hook, and the structure before the editor ever opens the timeline.

What you’ll do
• Develop VSL briefings end-to-end: angle, hook, script, structure
• Design AI-driven concepts and hooks for paid video
• Partner with editors and performance marketers on testing
• Iterate strategy based on creative performance data

What we’re looking for
• Proven VSL copywriting experience on DR / performance brands
• Strong grasp of AI concepting and modern video funnels
• Sharp strategic thinking across angles, hooks, and pacing
• Portfolio of winning scripts with measurable results

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