LinkedIn Lead Generation & Appointment Setting Specialist

Golden Years Home Care has been serving seniors and their families for over 30 years. We are a faith-based organization dedicated to helping older adults remain safe, independent, and thriving at home.

We're looking for an experienced **LinkedIn Lead Generation & Appointment Setting Specialist** who knows how to connect with decision-makers, start meaningful conversations, nurture relationships, and consistently schedule qualified appointments for our Business Development team.

This is not a high-volume call center position.

This is a relationship-building role where your work directly impacts seniors and families by connecting healthcare professionals with resources that improve patient outcomes.

## Your Mission

You will identify, engage, and nurture professional referral partners through LinkedIn, email, phone calls, and social media, then schedule qualified appointments for our marketing representatives.

Your success will be measured by conversations started, relationships developed, and qualified meetings booked.

## Ideal Referral Sources

You will build relationships with professionals including:

* Hospital Social Workers
* Hospital Case Managers
* Hospital Discharge Planners
* Skilled Nursing Facility Case Managers
* Home Health Agencies
* Hospice Agencies
* Geriatric Care Managers
* Primary Care Physicians
* Geriatric Physicians
* Cardiologists
* Neurologists
* Orthopedic Surgeons
* Oncology Practices
* Pain Management Clinics
* Outpatient Surgery Centers
* Cosmetic Surgery Centers
* Senior Behavioral Health Programs
* Adult Day Health Centers
* Senior Centers
* Independent Living Communities
* Assisted Living Communities
* Memory Care Communities
* Conservators
* Professional Fiduciaries
* Elder Law Attorneys
* Workers' Compensation Attorneys
* Estate Planning Attorneys
* Financial Advisors
* Wealth Managers
* Long-Term Care Insurance Professionals
* Senior Placement Agencies
* Rehabilitation Facilities
* Physical Therapy Clinics
* Occupational Therapy Clinics
* Medical Equipment Providers
* And other senior care referral partners.

## Primary Responsibilities

* Prospect targeted healthcare professionals using LinkedIn Sales Navigator and other prospecting tools
* Build highly targeted prospect lists
* Send personalized LinkedIn connection requests
* Create engaging follow-up messages
* Start conversations that build trust
* Conduct professional cold calls
* Qualify referral partners
* Schedule appointments for our Business Development team
* Maintain CRM accuracy
* Manage outreach campaigns
* Follow multi-touch outreach sequences
* Assist with social media management and content engagement
* Use AI tools to personalize outreach and improve productivity
* Collaborate with the marketing team to optimize campaigns
* Track and report weekly KPIs

## Required Experience

You should have experience in one or more of the following:

* Healthcare business development
* Medical sales
* Home Health
* Hospice
* Home Care
* Healthcare staffing
* SaaS appointment setting
* LinkedIn lead generation
* B2B sales development
* Sales Development Representative (SDR)
* Business Development Representative (BDR)

## Required Skills

* Expert LinkedIn prospecting
* Strong cold calling skills
* Appointment setting
* Excellent written communication
* Professional phone presence
* CRM experience
* Pipeline management
* AI productivity tools
* Social media engagement
* Strong organization
* Self-management
* Follow-up discipline

## AI & Technology Experience

Experience with tools such as:

* ChatGPT
* Claude
* LinkedIn Sales Navigator
* Apollo
* ZoomInfo
* GoHighLevel (preferred)
* HubSpot
* Canva
* Buffer or Hootsuite
* Google Workspace
* Microsoft Office

## Key Performance Indicators (KPIs)

Applicants must be comfortable being measured by performance.

Weekly KPIs include:

* Number of new prospects identified
* LinkedIn connection requests sent
* LinkedIn connection acceptance rate
* Message open rate
* Message response rate
* Meaningful conversations started
* Cold calls completed
* Qualified referral opportunities created
* Appointments scheduled
* Appointment show rate
* CRM updates completed

## Proof of Performance Required

To be considered, applicants should provide examples of previous results, including:

* LinkedIn connection acceptance rates
* LinkedIn message response rates
* Email open rates
* Cold call conversion metrics
* Appointments booked per month
* Qualified meetings generated
* Sales pipeline contribution
* Industries served
* CRM platforms used

Applicants who can demonstrate measurable success will receive priority consideration.

## What We're Looking For

You are someone who:

* Loves building relationships
* Is confident speaking with executives and healthcare professionals
* Can earn trust quickly
* Is persistent without being pushy
* Thinks strategically
* Learns quickly
* Uses AI to work smarter
* Enjoys exceeding goals
* Takes ownership of results

## Why Join Golden Years Home Care?

* Over 30 years serving families
* Faith-based company with a purpose-driven mission
* Growing organization with advancement opportunities
* Supportive leadership team
* Opportunity to make a meaningful impact on seniors and their families
* Competitive compensation with performance incentives

If you're passionate about relationship-building, healthcare, and generating opportunities that truly make a difference, we'd love to hear from you.

**Please include:**

* Your resume
* A brief summary of your LinkedIn lead generation experience
* Examples of your outreach performance metrics
* The CRM platforms you've used
* The AI tools you use in your daily workflow
* A short explanation of your biggest lead generation success