Paid Ads Superstar (Meta & TikTok) with proven track record

You will be responsible for driving online sales for a swim and activewear brand by managing multiple paid ads.

1. Paid Ads (Meta & TikTok)
- Launch, manage, and optimise ad campaigns
- Test creatives (UGC, founder-led, product-focused)
- Scale winning ads and cut underperformers
- Build and manage retargeting campaigns
- Ability to utilise our content to create new ads

2. Funnel Optimisation
- Align ads ? landing pages ? checkout
- Work closely with our email marketer to improve conversions
Identify drop-off points and fix them

3. Weekly Performance Tracking
Report on:
- Revenue generated
- Conversion rate
- Cost per purchase
- Suggest and implement improvements weekly

Requirements:
- Proven experience running Meta (Facebook/Instagram) ads
- Experience with Shopify stores
- Expert understanding of conversion rate optimisation (CRO)
- Data-driven mindset (pro at analysing performance)
- Fluent English (written and spoken)
- Experience with fashion or DTC brands is a plus
- TikTok ads is a plus

Tools You’ll Use:
- Shopify
- Meta Ads Manager
- TikTok Ads Manager (bonus)
- Google Analytics
- Canva (or other design software)

Success in This Role Looks Like:
- Increased website conversion rate
- Lower cost per purchase
- Consistent weekly revenue growth
- Clear understanding of what’s working (and scaling it)


To apply and be considered, you MUST send:
- A short introduction about yourself
- Screenshots or examples of results you’ve achieved (ads or Shopify stores)


Good luck!