Restaurant Marketing Growth Specialist (Facebook Ads • GoHighLevel • Content Strategy

Full-Time | Remote | Long-Term Opportunity

About Us
360 Restaurant Growth Engine (360RGE) helps independent restaurants grow through world-class marketing, branding, photography, video, AI, websites, online ordering, reputation management, email marketing, SMS marketing, and creative growth campaigns.
We are NOT looking for someone who simply creates graphics or schedules social media posts.
We are looking for someone who thinks like a marketer.
Someone who understands consumer psychology, restaurant marketing, Facebook advertising, and how to create content that makes people stop scrolling and d ---------- to visit a restaurant today.
If your idea of social media is posting a food picture with "Happy Taco Tuesday!" and waiting for likes, this position is not for you.

Before You Apply
Please read this carefully.
This is a marketing and business growth position, not a graphic design position.
We're not looking for someone who simply creates attractive graphics after being told what to make.
We're looking for someone who can think strategically, generate original marketing ideas, create campaigns that increase restaurant traffic, and use social media to drive real business results.
Your value to our company will not be measured by how many graphics you create.
Your value will be measured by your ability to:
Bring fresh, creative marketing ideas.
Increase engagement and reach.
Create content people want to share.
Help restaurants attract more customers.
Think like a business owner, not just a content creator.

If you're someone who enjoys taking initiative, solving problems, and constantly asking, "How can we help this restaurant grow?", you'll fit in well with our team.

What We're Looking For
We want someone who constantly asks:
* How do we make this post go viral?
* How do we increase comments and shares?
* How do we get people tagging their friends?
* How do we get more reservations?
* How do we increase online orders?
* How do we create excitement around a restaurant?
You should bring ideas to the table, not wait for someone else to tell you what to do.
We're looking for a creative marketer first and a designer second.

Responsibilities
* Develop monthly restaurant marketing campaigns.
* Create engaging Facebook, Instagram and TikTok content.
* Write persuasive captions that encourage engagement.
* Brainstorm promotions, contests, giveaways and seasonal campaigns.
* Research social media trends and adapt them for restaurants.
* Create short-form video and Reel concepts.
* Work alongside our photography and video team.
* Help restaurants generate more traffic and sales through creative marketing.
* Monitor analytics and continuously improve performance.
* Suggest new ideas every week.
* Assist with marketing and operational projects as needed.


Facebook & Instagram Advertising (Required)
This position requires a solid understanding of Meta advertising.
You should already understand:
* Facebook Ads Manager
* Campaign Objectives
* Awareness vs Traffic vs Engagement vs Leads vs Sales campaigns
* Advantage+ campaigns
* Retargeting
* Custom Audiences
* Lookalike Audiences
* Pixel basics
* Conversion tracking
* A/B testing
* Budget optimization
* Reading campaign performance metrics
* Improving ROAS
You must also understand Meta's advertising policies and know how to avoid common ad rejections, policy violations, and restricted content categories.
We're looking for someone who understands why ads work—not just how to click buttons.

GoHighLevel Experience (REQUIRED)
A working knowledge of GoHighLevel is required.
You don't need to be an automation expert, but you must have an intermediate understanding of the platform.
You should already know how to:
* Navigate the platform confidently
* Manage contacts
* Build landing pages
* Create forms
* Create surveys
* Manage opportunities
* Understand workflows
* Manage calendars
* Understand pipelines
* Send Email campaigns
* Send SMS campaigns
* Understand reputation management
* Understand CRM fundamentals
If you've never worked inside GoHighLevel, this position is probably not the right fit.

Skills We Value
* Excellent written English
* Creative thinking
* Marketing strategy
* Consumer psychology
* Restaurant marketing (preferred)
* Copywriting
* Facebook
* Instagram
* TikTok
* Reels
* Canva
* Photoshop (Bonus)
* CapCut
* ChatGPT (used to enhance your creativity—not replace it)

This Position Is NOT For You If...
* You only complete assigned tasks.
* You wait to be told what to do.
* You simply create graphics without contributing ideas.
* You copy what everyone else is posting.
* You don't enjoy learning marketing.
* You are uncomfortable taking initiative.
* You rely on AI to do all of your thinking.

This Position IS For You If...
You regularly think things like:
"This restaurant should run this promotion."
"This Reel could get thousands of views."
"We should turn this customer into a testimonial."
"We should create a challenge around this menu item."
"This campaign would bring people into the restaurant this weekend."
You naturally think like a marketer.

What Success Looks Like
We are NOT measuring success by:
? Number of posts created
We ARE measuring success by:
? More engagement
? More comments
? More shares
? More saves
? More tagged friends
? More online orders
? More reservations
? More customers walking into the restaurant

Our Core Values
* Integrity
* Honesty
* Ownership
* Creativity
* Curiosity
* Coachability
* Discipline
* Long-term commitment
* Continuous improvement
Technical skills can be taught.
Character, creativity, initiative, and work ethic are much harder to teach.

IMPORTANT
To help us identify applicants who actually read the entire job posting, please type the phrase:
"Let's Grow Together" at the very top of your application.
Applications that do not include this exact phrase at the top will be automatically disqualified.

Application Questions
Please answer every question honestly.
We encourage you to use AI tools for research or proofreading, but your answers should reflect your own thinking, experience, and creativity. We want to understand how YOU think. During the interview, we'll discuss your responses in detail.

1. Choose any Mexican restaurant near you. What would you do over the next 30 days to increase customer traffic?

2. Give us three original social media ideas that could realistically go viral for that restaurant. Explain why.

3. A restaurant has 6,000 followers but only gets 8–15 likes per post. What do you believe they're doing wrong?

4. Tell us about a marketing campaign you're most proud of. Include measurable results if possible.

5. What brands or restaurants do you believe have outstanding social media marketing? Why?

6. Tell us about a time you proposed an idea that wasn't requested but produced great results.

7. What marketing books, podcasts, YouTube channels, newsletters, or creators do you follow to improve your skills?

8. Explain the difference between boosting a Facebook post and creating a campaign inside Ads Manager. When would you use each?

9. If one of our Facebook ads is rejected by Meta, what steps would you take to determine why and fix the issue?

10. Describe your experience using GoHighLevel. Which features have you personally used, and how have you used them?

11. In your opinion, what makes someone drive 20 minutes to eat at a restaurant instead of choosing one closer to home?

12. Finally, tell us why YOU are different from the hundreds of applicants applying for this position.