SEO Specialist

ABOUT THE ROLE:
We’re looking for a hands-on SEO Specialist to grow organic traffic, improve rankings, and drive local visibility. You’ll own on-page, off-page, and local SEO tasks while coordinating with content and social teams.

KEY RESPONSIBILITIES:
Plan and execute on-page SEO (meta tags, internal linking, schema, technical fixes).
Build high-quality backlinks through ethical outreach and digital PR.
Manage and optimize Google Business Profile (GBP) for local rankings.
Coordinate with content/social teams to keep messaging consistent and on-brand.
Track performance and report results with clear recommendations.

DAY-TO-DAY TASK (CORE):
Backlinks: Prospect, qualify, and acquire links; maintain outreach tracker; monitor toxic links.
Google Business Profile Posts: Publish weekly posts, add photos, manage Q&A, and optimize categories/services.
Social Media Posts (FB, Instagram, etc.): Coordinate posting calendar; repurpose blog/GBP content; write short captions and CTAs.
Keyword Research: Build/refresh keyword maps; identify intent, difficulty, and opportunities by location/service.
Competitor Analysis: Monitor top competitors’ keywords, content, backlinks, and GBP tactics; suggest counter-moves.