SEO Strategist (Home Services Focus) — Full-Time, Remote (EST Overlap)

We’re hiring an experienced SEO strategist who knows how to grow local home-service businesses through search and can build a repeatable delivery system as we scale.

We work with industries like pressure washing, paver sealing, window cleaning, roof washing, and other local services. We want someone who can think strategically, diagnose why a site isn’t ranking, design the fixes, and then lead execution. This is not a “check boxes and send a report” role.

Longer term, we want this person to become a key partner on our team and grow into a leadership role, managing SEO deliverables and helping lead a small SEO team as our client list expands.

What You’ll Be Responsible For

Own SEO strategy end-to-end for multiple home-service clients

Diagnose underperforming sites and identify what’s actually holding them back (technical issues, content gaps, site structure, internal linking, local relevance, GBP, citations, links, etc.)

Build and execute local SEO strategies focused on leads and booked jobs, not vanity metrics

Keyword research, content planning, and on-page optimization

Technical SEO audits and prioritization (know what matters and what doesn’t)

Local SEO:

Google Business Profile optimization and support

Location/service page strategy and structure

Citations/NAP consistency and cleanup

Review strategy recommendations and tracking

Link-building strategy (white-hat, relevant, and industry-appropriate)

Translate SEO data into clear insights, priorities, and next steps

Work with the wider team to align SEO strategy with offers, services, and growth goals

Systems + Leadership (Important)

Help us build repeatable SEO processes, SOPs, and QA standards

Create clear checklists and “definition of done” expectations for deliverables

Coordinate execution with other tea ---------- mbers (content, web, citations, outreach)

Eventually lead and manage a small SEO team as we grow

Must-Have Experience

Proven SEO experience specifically in the home-service industry

Strong technical, on-page, off-page, and local SEO knowledge

Experience ranking local service businesses in competitive markets

Ability to create strategy, not just follow SOPs

Confident analyzing data and making decisions from it

Clear communicator who can explain SEO in plain English

Working Arrangement

Full-time position

Remote role

Must overlap with EST business hours

What We Care About Most

You think in outcomes, not tasks

You can explain why something should be done, not just how

You understand SEO exists to drive booked jobs and revenue

You’re proactive, organized, and comfortable taking ownership

How to Apply

Please include:

A short overview of your SEO experience (especially with home services)

2–3 brief examples or case studies of results you’ve driven (what you did, timeframe, outcome)

The tools you use for audits, tracking, and reporting (GSC, GA4, Screaming Frog, Ahrefs/Semrush, etc.)

Your availability and confirmation you can work full-time with EST hours