Social Media Content Manager

SOCIAL MEDIA & CONTENT CREATOR

Position: Full-Time (40 Hours Per Week)

Mission

Your mission is to make Showhome Furniture the most inspiring furniture brand in Calgary.

You are responsible for creating content that makes people stop scrolling, imagine a better home, and visit our showroom.

We are not trying to go viral for entertainment.

We are trying to become the most trusted furniture brand in Calgary.

Every piece of content should answer:

“Why should someone visit Showhome Furniture instead of another furniture store?”

You Own

Instagram

Facebook
TikTok
YouTube
Pinterest
Google Business Profile
Product Photography
Lifestyle Photography
Video Production
Product Videos
Customer Story Videos
Website Product Uploads
Monthly Content Calendar


You Do NOT

Manage Meta advertising budgets
Write blogs
Perform SEO
Build landing pages
You create incredible content.

The SEO Manager distributes and advertises it.

AI Software (Daily)

Runway (Primary AI Video Tool)

Use for:

Lifestyle commercials
Emotional storytelling
Product videos
AI-generated scenes
Image-to-video
Background replacement
Camera movement
Luxury home visuals
Expected Use:

Daily
CapCut Pro

Use for:

Editing
Auto captions
Music
Transitions
Reels
Shorts
TikTok
Expected Use:

Daily
ChatGPT Team

Use for:

Video ideas
Hooks
Captions
Scripts
Calls-to-action
Titles
Expected Use:

Daily
Claude

Use for:

Improving storytelling
Emotional scripts
Customer stories
Expected Use:

Daily
Canva Pro

Use for:

Stories
Graphics
Pinterest Pins
Sale graphics
Thumbnails
Expected Use:

Daily
Google Veo (Optional)

Use for premium cinematic advertising.

OpusClip
Turn long videos into:

Instagram Reels
TikToks

Facebook Reels
YouTube Shorts

Weekly Schedule

Monday
Content Planning
Expected Time
2 Hours

Plan:
This week’s promotions
Reels
Stories
Seasonal campaigns
New arrivals
Deliverable

Weekly Content Calendar
Product Photography
Expected Time
2 Hours

Photograph:

New arrivals
Floor displays
Lifestyle vignettes
Staff
Customers (with permission)
Goal

Minimum:
15 new edited photos per week

Website Products

Expected Time

3 Hours Weekly

Upload:

New products
Descriptions
Images
Dimensions
Features
Fabrics
Colours
AI Used

ChatGPT

Claude

Deliverable

All new products added within one week of arrival.



Tuesday

Video Production

Expected Time

6 Hours

Create:

2 Reels

1 TikTok

1 Facebook Reel

1 YouTube Short

Use Runway for:

AI lifestyle scenes
Furniture transformations
Product animation
Emotional storytelling
Edit in CapCut.



Wednesday

Lifestyle Content

Expected Time

6 Hours

Film:

Families

Design consultations

Behind the scenes

Furniture customization

Customer deliveries

Canadian manufacturing stories

Product education

Room transformations

Goal

Tell stories.

Never simply show furniture.



Thursday

Editing

Expected Time

6 Hours

Finish:

Videos

Stories

Pinterest graphics

YouTube thumbnails

Sale graphics

Canva

CapCut

Runway



Friday

Google Business Profile

Expected Time

2 Hours

Publish:

2 posts

Upload:

10 photos

1 video

Answer:

Questions

Review comments

Update:

Offers

Products

Events



Weekly Scheduling

Expected Time

3 Hours

Schedule next week’s content.

Platforms

Instagram



Facebook

TikTok

Pinterest

YouTube

Google Business Profile



Weekly Publishing Goals

Instagram

7 Reels
5 Carousel Posts
Daily Stories


Facebook

7 Reels
5 Posts
Daily Stories
TikTok

7 Videos
YouTube

3 Shorts
2 Long Videos per Month
Pinterest

10 Pins
Google Business Profile

2 Posts
10 Photos
1 Video


Monthly Deliverables

Create:

28 Instagram Reels

---------- Facebook Reels

28 TikToks

12 YouTube Shorts

2 Long YouTube Videos

40 Pinterest Pins

8 Google Business Posts

40 Google