Social Media & Performance Marketing Specialist

Job Overview

We are a 23 year old long-running printing and manufacturing company looking for a hands-on Social Media & Performance Marketing Growth Specialist to help grow our audience, generate leads, and turn social media engagement into real sales.

This role will focus primarily on promoting our two main product lines: custom dye sublimated shirts and yard signs. We need someone who understands social media, Meta advertising, content strategy, retargeting, and online sales funnels.

The right person is not just a poster. We are looking for someone who can plan content, run paid campaigns, track performance, improve results, and work with our in-house design team to create marketing that brings in customers.

Key Responsibilities
Plan, schedule, and manage consistent content across Facebook and Instagram, with TikTok, Pinterest, and YouTube Shorts as growth opportunities.

Create and manage a near-daily posting calendar focused on custom shirts, signage, promotions, customer work, seasonal offers, and brand awareness.

Launch, manage, and optimize Meta Ads campaigns for Facebook and Instagram.

Build paid campaigns focused on sales, leads, promotions, retargeting, and customer reorders.

Create and manage retargeting campaigns for website visitors, engaged social users, abandoned carts, past customers, and lead form submissions.

Work closely with our in-house design team to develop and adapt creative assets for organic posts and paid ads.

Help produce or direct short-form video content, including Reels, Shorts, TikToks, product videos, customer showcase videos, and promotional clips.

Manage influencer outreach, customer-generated content, and community engagement related to shirts and signage.

Monitor and respond to comments, DMs, reviews, and social inquiries in a professional and timely manner.

Build and manage email/SMS marketing campaigns tied to promotions, cart abandonment, customer win-back, reorder reminders, and seasonal offers.

Set up and manage lead capture forms, landing pages, call tracking, and follow-up workflows.

Track performance across campaigns and report results in clear numbers, including ROAS, cost per lead, cost per purchase, engagement growth, follower growth, and conversion rates.

Recommend new ideas to increase sales, improve ad performance, grow the audience, and bring more repeat business.

Required Experience
3+ years of experience managing Meta Ads campaigns for Facebook and Instagram.

Proven ability to improve ad performance, generate leads, and drive sales.

Experience managing social media accounts with measurable audience and engagement growth.

Strong understanding of paid social advertising, retargeting, campaign structure, creative testing, and conversion tracking.

Experience creating or managing short-form video content for Reels, TikTok, Shorts, or similar platforms.

Experience with email/SMS marketing platforms such as Klaviyo, Mailchimp, Omnisend, or similar tools.

Ability to work independently, manage deadlines, and hit content and campaign goals without close supervision.

Strong communication skills and the ability to explain marketing performance in simple, clear numbers.

Experience working with product-based businesses, e-commerce, printing, apparel, signage, local service businesses, or manufacturing is a strong plus.

Tools & Platforms
Experience with all tools is not required, but the ideal candidate should be comfortable using several of the following:

Paid Advertising
Meta Business Manager, Meta Ads Manager, Meta Business Suite, Facebook Pixel, Meta Events Manager

Social Media Management

Facebook, Instagram, TikTok, Pinterest, YouTube Shorts, Agorapulse or similar scheduling tools

Creative & Content
Canva, Adobe tools, CapCut, Creatopy, AI image/video tools, short-form video editing platforms


Email/SMS Marketing
Klaviyo, Mailchimp, Omnisend, GetResponse, ManyChat, or similar platforms

Tracking & Analytics
Google Analytics, Meta Pixel, CallRail, landing page tracking, lead forms, UTM tracking, conversion tracking

CRM & Customer Support
HubSpot, Zendesk, Keap, or similar platforms

Automation
Zapier or similar workflow automation tools

What We Are Looking For
We are looking for someone who can think beyond likes and followers. The right person should understand how to turn attention into leads, leads into sales, and past customers into repeat buyers.

You should be comfortable testing different ads, improving creative, adjusting campaigns, reviewing performance, and making practical recommendations that help the business grow.

To Apply
Please reply to post with:

A Pdf of your resume
Links to social media accounts you have managed or grown
2–3 examples of content, ads, videos, or campaigns you have created
Any Meta Ads results you can share, such as ad spend managed, ROAS, cost per lead, conversion lift, or sales results
A short note explaining how you would help promote custom shirts and signage through social media and paid ads