Store CRO & Landing Page Testing Specialist for High-Growth Ecommerce Brand

We are looking for a sharp, performance-driven Store CRO & Landing Page Testing Specialist to help improve the conversion performance of a fast-growing ecommerce business doing $150k+ per month in revenue.

This is not a generic “make the website look nicer” role.

We need someone who understands direct-response ecommerce, paid traffic, Shopify-style product pages, landing pages, advertorials, product page testing, offer optimization, and the relationship between Meta Ads creative and on-site conversion.

You will be responsible for finding conversion leaks, creating practical test ideas, improving product pages and landing pages, and helping us turn more paid traffic into profitable customers.

About the Business

We run a Meta Ads-driven ecommerce/dropshipping business selling impulse-buy products through Shopify-style funnels.

Our growth depends on fast execution across:

Meta Ads traffic
Creative testing
Product page optimization
Landing page performance
Advertorials and pre-sell pages
Offer testing
Bundles, quantity breaks, and upsells
Conversion rate, AOV, revenue per session, and contribution margin

We move quickly, test aggressively, and care about numbers.

Main Goal of the Role

Your main goal is to improve the performance of our store and funnels by increasing:

Conversion rate
Average order value
Revenue per session
Landing page conversion performance
Meta Ads funnel efficiency
Profitability from paid traffic

You should be able to look at a product page, landing page, advertorial, or funnel and quickly identify what is hurting performance, what should be tested, and what needs to be improved.

Responsibilities

You will be responsible for:

Auditing product pages, landing pages, advertorials, and pre-sell pages
Finding conversion leaks across the customer journey
Improving above-the-fold sections, hero offers, product positioning, and page structure
Testing different product page layouts and landing page formats
Improving product descriptions, benefit sections, objection handling, comparison sections, FAQs, and calls to action
Optimizing offers, bundles, quantity breaks, cart incentives, upsells, and post-purchase flows
Improving trust elements such as reviews, guarantees, shipping messaging, social proof, payment icons, customer photos, and risk reversal
Improving urgency and scarcity elements without making the page feel fake or spammy
Creating and testing advertorials, quiz-style pages, story-based pre-sell pages, and direct-response landing pages
Analyzing Shopify data, Meta Ads data, heatmaps, session recordings, analytics, and ecommerce metrics
Working with media buyers, video editors, copywriters, and the creative team to align ads with landing pages
Turning ad angles and customer objections into landing page sections and test ideas
Documenting test ideas, hypotheses, implementation details, results, learnings, and next steps
Prioritizing tests based on expected impact, speed of execution, and traffic volume
Helping us create a repeatable CRO testing system
Required Skills & Experience

You should have experience with:

Shopify or similar ecommerce platforms
CRO for ecommerce stores receiving paid traffic
Meta Ads traffic and direct-response funnels
Product page optimization for impulse-buy ecommerce products
Landing page and advertorial optimization
A/B testing principles and conversion-focused experimentation
Ecommerce metrics such as CVR, AOV, RPS, CPA, MER, ROAS, contribution margin, checkout conversion rate, and bounce rate
Writing or improving persuasive ecommerce copy
Turning customer objections into page sections
Making data-backed recommendations without overcomplicating things
Heatmaps, scroll maps, session recordings, and analytics tools
Landing page builders and ecommerce apps

You do not need to be a developer, but you should understand what needs to be changed and be able to work with designers, builders, or developers to get tests live.

Nice-to-Have Experience

These are not required, but they are a big plus:

Experience with dropshipping or high-volume ecommerce
Experience with Replo, PageFly, GemPages, Zipify, Shogun, Unbounce, Webflow, or similar landing page builders
Experience with cart drawer optimization
Experience with post-purchase upsells
Experience with checkout optimization
Experience aligning product pages with email/SMS flows
Basic understanding of Meta Ads creative angles, hooks, advertorials, and customer psychology
Experience working with health, beauty, wellness, home, gadget, or impulse-buy products
Experience creating CRO roadmaps for fast-moving ecommerce teams
Key Performance Indicators

We will measure success based on:

Improved conversion rate
Improved average order value
Improved revenue per session
Reduced bounce rate
Improved landing page performance from paid traffic
Higher checkout initiation and purchase rates
Higher offer take rate for bundles, quantity breaks, and upsells
More successful tests shipped per month
Better Meta Ads funnel performance
Clear documentation of test ideas, results, and learnings
Who This Role Is Best For

This role is a strong fit for someone who:

Thinks like a direct-response marketer, not just a UX designer
Understands that paid traffic needs a different landing page approach than organic traffic
Can write clear, persuasive ecommerce copy
Knows how to turn customer objections into conversion assets
Can look at data and make practical recommendations
Moves quickly and does not need everything to be perfect before testing
Cares about performance, not opinions
Can explain why a change should improve conversions
Understands that CRO is about testing, learning, and compounding wins
What to Include When Applying

Please include:

Examples of ecommerce stores, product pages, landing pages, or advertorials you have improved
Before/after results if available
Screenshots, case studies, Loom videos, or portfolio links
Your CRO process
Tools you use for analytics, heatmaps, testing, landing pages, or page building
Your experience with Shopify or similar ecommerce platforms
Your experience with paid traffic, especially Meta Ads traffic
Your availability
Your expected hourly rate or monthly rate
A short explanation of how you would approach improving a product page that receives Meta Ads traffic
Test Task

As part of the hiring process, we may ask you to complete a short paid or unpaid test task:

Audit one product page and provide:

5–10 specific CRO improvements
A rewritten above-the-fold section
One A/B test idea with:
Hypothesis
What you would change
How you would implement it
Success metric
Why you believe it would improve performance

We are not looking for a generic audit. We are looking for specific, practical, direct-response recommendations that can be tested quickly.

How to Apply

Send your application with the examples and details listed above.

Start your message with the word “CRO” so we know you read the full post.

We are looking for someone who can become a long-term performance partner and help us scale our ecommerce funnels profitably.