Video Editor_VSL & UGC Performance Ads | Meta Ads

ABOUT US

Shift Patches is a U.S. sleep wellness brand. Our flagship product is a transdermal sleep patch — a 6-ingredient, 8-hour slow-release alternative to melatonin pills and gummies. We produce all creative in-house and run performance ads on Facebook and Instagram.

We're hiring a video editor to join our internal team on a long-term basis.

PRIORITY WORK

1. VSL ads (primary) long-form Facebook video sales letters, 2:30–3:30 minutes, talking head + B-roll intercut, mechanism animations
2.UGC ads** (secondary) short-form 60–90 second hook-and-body format, authentic feel, multiple hook variations per batch

WHAT YOU'LL BE EDITING

- VSLs for Facebook: 2:30–3:30 min, UGC talking head intercut with B-roll and mechanism animations
- UGC cold traffic ads: 60–90 seconds, 3 hook variations × 1 shared body + CTA per batch
- Simple motion graphics: spike-and-crash graph vs. 8-hour flat release line, ingredient overlays
- Hook swaps: assembling 3–4 variations from one master body
- Batch deliverables: multiple ad variations per production brief

SOFTWARE
- Adobe Premiere Pro — required, must be proficient
- Adobe After Effects — required, for motion graphics and mechanism animations
- CapCut — nice to have

REQUIRED EDITING SKILLS

- Burned-in subtitles with keyword emphasis (white/yellow pill-style highlights, black drop shadow) — must match reference style exactly
- B-roll assembly from a written cut-by-cut shot list
- Pacing control slowing emotional beats, not rushing transformation moments
- UGC aesthetic raw, real, not over-produced
- Music layering calm undertone, slight emotional build at key beats
- Simple animated graphs and ingredient overlays in After Effects
- Warm color grading (bedroom and soft morning tones)
- 9:16 vertical (primary) + 1:1 and 16:9 exports

WORK STYLE REQUIRED

- Follows detailed production documents (script, shot list, subtitle emphasis guide, assembly guide) without hand-holding
- Delivers on-brief first cuts no unsolicited creative changes
- Flags missing footage or unclear instructions before the deadline, not after
- Takes feedback well and iterates quickly

EXPERIENCE REQUIRED

- Minimum 2 years editing performance ads for DTC or e-commerce brands
- Portfolio must include VSLs and/or UGC ads with burned-in subtitles
- Health, wellness, or supplement brand experience is a strong plus

HOURS & COMPENSATION

- Hourly rate (based on experience)
- 4–6 hours per day
- Long-term position with consistent hours
- Paid screening test edit for shortlisted candidates

WHAT WE PROVIDE

- Full production document per batch (script, shot list, subtitle emphasis guide, B-roll visual type map, cut-by-cut assembly guide, tone reference)
- Raw footage (UGC, B-roll, product shots)
- Reference ads to match editing style exactly
- Stock footage budget when needed
- Clear, timestamped feedback

HOW TO APPLY
Send the following to [your email]:

1. Portfolio links to 3+ ads you've edited (VSL or UGC DTC preferred)
2. Answer in 2–3 sentences: "What's the difference between editing a VSL and a regular brand video?"
3. Software you use daily and your level in each
4. Your availability (hours per day, timezone)
No portfolio = no review.

PAID SCREENING TEST
Shortlisted candidates will receive a paid test edit: one hook swap + subtitle pass on a provided raw file. This is how we confirm you can match reference style before committing to a working relationship.