YouTube Video Ads & Google Ads Lead Generation Specialist

We are looking for a hands-on Google Ads specialist who is excellent at running YouTube video advertising campaigns for service-based businesses focused on lead generation.

The ideal candidate should have at least 2+ years of experience managing Google Ads and YouTube video campaigns, including Demand Gen, in-stream video ads, Shorts, and other YouTube placements. You must have experience managing at least $2,000+ USD per month in ad spend, optimizing campaigns for real leads, not just views or clicks.

You should understand conversion tracking, landing pages, call tracking, lead forms, retargeting, campaign optimization, and how YouTube ads work inside the Google Ads platform. Experience with service businesses, local businesses, law firms, home services, or other lead-generation campaigns is a strong plus.

**Requirements:**
* 2+ years of hands-on Google Ads / YouTube Ads experience
* Experience managing $2,000+ USD per month in ad spend
* Strong understanding of YouTube video ads, Demand Gen, Google Ads, and lead generation
* Ability to optimize for cost per lead, lead quality, and booked appointments
* Good English communication skills and comfortable joining video calls
* Able to review video creatives, hooks, CTAs, offers, and landing pages
* Passionate about YouTube advertising and getting measurable results for service businesses

**Preferred:**
Experience with conversion tracking, Google Tag Manager, call tracking, CRM/offline conversion feedback, and service-business lead generation campaigns. YouTube lead generation works best when managed as part of the broader Google Ads system with strong tracking, creative testing, and lead-quality optimization. Demand Gen and YouTube campaign experience is especially relevant because current Google/YouTube lead-generation workflows emphasize Demand Gen, YouTube placements, conversion tracking, and offline lead-quality feedback.